Summary：Shoppers Excited to Find Best Deals on Back-to-School Shoes **Introduction** As the new academic y

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Shoppers Excited to Find Best Deals on Back-to-School Shoes

**Introduction**
As the new academic year approaches, families across the United States are turning their attention to one of the season’s most anticipated purchases: back‑to‑school shoes. A recent Coresight Research report reveals that spending on footwear is set to climb, driven by a mix of promotional activity and shifting consumer priorities. The data highlights not only how much shoppers plan to spend but also which retailers are poised to capture the bulk of that demand.

**Key Developments**
According to the Coresight analysis, average household expenditure on back‑to‑school shoes is projected to rise 6.2% year‑over‑year, reaching roughly $85 per child. The surge is attributed to deeper discounting strategies employed by major chains and the growing popularity of “buy‑one‑get‑one” offers that appeal to budget‑conscious parents. Notably, the report identifies three retailer categories gaining traction: mass‑market discounters (such as Walmart and Target), specialty athletic stores (including Foot Locker and Dick’s Sporting Goods), and online‑first platforms like Amazon and Zappos. Survey respondents indicated that 48% intend to shop primarily at discounters for value, while 27% favor specialty stores for performance‑focused styles, and the remaining 25% lean toward e‑commerce for convenience and broader size availability.

**Industry Analysis**
The uptick in shoe spending reflects broader macro‑economic trends. Despite lingering inflationary pressures, consumers are prioritizing durability and comfort over fleeting fashion trends, a shift that benefits brands emphasizing quality construction. Retailers have responded by expanding private‑label lines that offer comparable performance at lower price points, thereby capturing share from traditional name‑brands. Additionally, the report notes a rise in “experience‑driven” shopping, with stores hosting fitting events and offering loyalty points that incentivize repeat visits. This blend of price sensitivity and service orientation is reshaping the competitive landscape, pushing