Summary：**General Shopping Launches Exciting Exchange Offers: Unlock Unbeatable Deals Now**São Paulo, Brazil

**General Shopping Launches Exciting Exchange Offers: Unlock Unbeatable Deals Now**São Paulo, Brazil, May 28, 2026 (GLOBE NEWSWIRE) -- In a move poised to revolutionize the retail landscape, General Shopping e Outlets do Brasil S.A. (the “Company”) (B3: GSHP3) today announced the launch of its highly anticipated exchange offers across its portfolio of shopping centers. This strategic initiative is set to redefine the shopping experience for consumers and reinforce the Company's position as a leader in the Brazilian retail sector.The exchange offers, spearheaded by the Company's subsidiaries General Shopping Investments Limited (“GS Finance”) and General Shopping Investments Limited (“GS Investments”), promise to deliver unparalleled value to customers. By leveraging its extensive network of shopping centers, General Shopping is creating a unique opportunity for consumers to enjoy significant savings and rewards. The offers are carefully designed to drive foot traffic, boost sales for retailers, and enhance the overall shopping experience.At the heart of this development is a deep understanding of consumer behavior and market trends. The exchange offers are tailored to meet the evolving needs of shoppers, providing a compelling reason to visit General Shopping's centers. With a focus on convenience, flexibility, and value, the Company is responding to the growing demand for engaging and rewarding shopping experiences.Industry analysis suggests that General Shopping's exchange offers are timely and well-positioned to capitalize on the resurgence of consumer spending in Brazil. As the retail sector continues to recover from the economic impacts of the pandemic, innovative strategies like those employed by General Shopping are crucial for driving growth. By introducing exchange offers, the Company is not only stimulating sales but also fostering a sense of community among shoppers and retailers alike. This approach is likely to set a new benchmark for retail marketing strategies in Brazil.Looking ahead, the success of General Shopping's exchange offers is expected to have a positive ripple effect across the retail industry. As competitors respond to the new market dynamics, the overall shopping experience is likely to improve, benefiting consumers and retailers. For General Shopping, the initiative is a key component of its growth strategy, aimed at strengthening its market presence and driving long-term value for shareholders.In conclusion, General Shopping's launch of exciting exchange offers marks a significant milestone in the Company's history and a new chapter in its ongoing commitment to delivering exceptional shopping experiences. As the retail landscape continues to evolve, General Shopping is poised to remain at the forefront, driven by its innovative approach and customer-centric strategy. With its exchange offers, the Company is unlocking unbeatable deals that are set to captivate consumers and drive business growth.