Fans Shocked as TWICE Leader Jihyo Departs JYP to Launch Own Agency

**Fans Shocked as TWICE Leader Jihyo Departs JYP to Launch Own Agency**

*Seoul, Sept. 1 –* The K‑pop world was set ablaze on Monday when Jihyo, the charismatic leader of global girl group TWICE, announced her departure from JYP Entertainment to establish an independent agency. The move, confirmed through a brief video posted on Jihyo’s personal Instagram, marks the first time a TWICE member has taken such a step, sending ripples through fans, industry insiders, and rival agencies alike.

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### Introduction

Jihyo’s exit from JYP, the powerhouse behind TWICE’s meteoric rise since 2015, has sparked an unprecedented wave of discussion across social media platforms. With more than 10 million followers on Instagram and a dedicated fanbase known as “ONCE,” the leader’s decision to venture out on her own signals a potential shift in how K‑pop idols manage their careers beyond the traditional agency model.

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### Key Developments

- **Official Announcement:** At 10:00 KST, Jihyo uploaded a 30‑second clip stating, “After heartfelt discussions with JYP, I will be moving forward with a new agency that reflects my artistic vision.”
- **JYP’s Response:** In a press release, JYP Entertainment expressed “deep gratitude” for Jihyo’s contributions and pledged “full support during the transition.”
- **New Agency Details:** The nascent label, tentatively named **JIHYO CREATIONS**, is slated to launch in early 2027, with a focus on solo music, acting, and brand collaborations.
- **Contractual Status:** Legal filings indicate that Jihyo’s contract with JYP, originally signed in 2014, will expire in December 2026, allowing a smooth handover without litigation.

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### Industry Analysis

Jihyo’s departure underscores a growing trend among senior K‑pop idols seeking greater creative control. Recent precedents include former EXO member Suho’s solo agency and former BLACKPINK member Jennie’s joint venture with a fashion house. Analysts at **K‑Biz Insight** note that the move reflects “the maturation of the idol ecosystem,” where artists leverage their established brand equity to negotiate more favorable terms or launch independent enterprises.

From a financial perspective, JYP stands to lose a significant revenue stream. TWICE’s 2023 earnings contributed roughly **₩150 billion** to the label’s bottom line, with Jihyo’s leadership playing a pivotal role in securing endorsements and overseas tours. Conversely, the new agency could attract investors eager to capitalize on Jihyo

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